Using your website as a living, dynamic toolby aaron.moore on 03/15/2011
Nowadays we're almost always on the web. Many of our new gadgets are attached to the web in some form or fashion, and for many of us it's easier to be contacted via e-mail than it is over the phone. Websites have become one of the top tools for organizations to use to promote or manage their business. The problem that many organizations have, though, is that their site quickly becomes stale or it becomes a burden to those using it. Here let's look at ways we can make a site more of a living entity that helps, rather than holds back, an organization from meeting its goals.
Keep Content Up To Date
Showcase New Content
Even if you're keeping things up to date, bring attention to what has been added or changed. If you want to engage your users, give them a reason to come back.
Offer a Unique Experience
Give your users a reason to come back. Whether it's news or content they'll want to read, new products they can research about and/or buy, new events you're putting on, or giveaways/promotions, a reason to come back will keep your audience talking about your site and coming back. The more people are talking about your site, the larger your audience will become.
Do you have any other ideas?